The way in which we decide to establish relationships with our clients is a fragment of the general marketing strategy that we must keep in mind, not only because it is a form of presentation that can define the confirmation or loss of a sale, but also because it makes to the brand identity. The question is: How to be different from the rest in these relationships? Innovating! Innovate is a word that is on the lips of many people, especially marketing leaders and great entrepreneurs. This word means modifying something that already exists (or not) to solve a problem or need in an original and/or novel way. And the important thing is that you can innovate in both theoretical and practical processes.
Currently, companies assume two models of innovation. The first is closed or internal , since it is focused on stimulating the employees themselves to be creative and contribute their ideas inside the company. The second executive email list is open or external and, as the word itself indicates, it is about supporting and promoting projects outside the company that have clear potential. In this way they become investors of said proposals. It can be clearly seen on the countless crowdfunding platforms. How to be innovative in your company? The paths are many and it is understandable that the economic factor is the one that has the greatest weight in the firm's decisions. However, it should be noted that strictly human variables become fundamental when it comes to innovating.
Characteristics such as the work environment, often underestimated, are especially important, since they directly influence the performance of the staff And the exploitation of their talent! Yes, the deepening of talents is a more than interesting pillar to explore in the field of innovation. But innovation is not left to chance, rather there is a flow of resources that must be allocated to the area and, in addition, a strategy must be proposed to promote it. Against this, the lack of organization normally threatens, especially in SMEs, and the lack of mechanisms to formally channel ideas and proposals. WHAT IS, THEN, INNOVATION IN A COMPANY? Beyond the correct definitions from dictionaries.