Best Practice # :Get your teams involved Jurkewitz from the Duden Institute for Learning Therapy explains that companies need to empower their teams to help drive successful strategies. She says: “We have seen that we can be successful with digital activities. And once you set it up, you save a whole bunch of resources in the future. But of course there is also an enormous amount of training involved in order to get everyone involved: It hardly helps us if we have built up a lot of great things that cannot be implemented on site.” Our previous research shows the different workflows companies can use. It is important for you that your teams follow a uniform strategy and have a common know-how. Simplicity is an important key here, also when using software solutions: Offer your teams an easy-to-use tool that handles as many tasks as reliably as possible,instead of relying on many isolated solutions.
Only then can you achieve the goals together. of consumers whatsapp mobile number list will continue to shop locally after the pandemic, but… During the pandemic, two seemingly contradictory developments emerged: on the one hand, e-commerce experienced an unprecedented boom - on the other hand, consumers campaigned for local shops. Download image accompanying the new report For this survey, we spoke to more than , consumers worldwide - around , each in France, Germany,Great Britain and the USA - and asked them what is important to them when shopping. In particular, we wanted to find out more about whether they used services that connect e-commerce and local businesses. More than two thirds prefer to buy locally We asked consumers what best describes their shopping behavior. percent of them said they shop where they can get the best product or price, whether online or offline.
The remaining respondents ( percent) prefer to shop locally; percent even if it is more expensive or time-consuming. Only percent say they shop online for convenience, although they prefer to go to a local store. Pie chart of shopping behavior and consumer preferences The answers show: Consumers prefer local shopping experiences. However, we also see that the majority of consumers do not shop exclusively offline. Overall, percent would possibly resort to e-commerce. But… The local shopping experience is crucial Even when consumers buy something online, they may be looking for a local location—pre-purchase or post-purchase. That's why their in-store experience is critical to their overall shopping experience.