The opening rate is one of the most important metrics in email marketing, since it is this that provides insight into the number of people who were interested in opening the email sent by your company or brand.
This metric refers to the number of people who Jewelry Retouching Service opened the message in the email divided by the number of people who received it. Actually, this metric is positive, since it is easier to measure the effectiveness of the subjects of the e-mails sent. It helps define the best subject for the email in an A/B test, and even in choosing the best time to send the email.
However, the open rate also has a negative point. In some cases, the real open rate may be a little higher than the rate that the email marketing tool shows, because some of them consider an email opened when the user only authorized the display of images, and there is still no way ensure whether the opening of the e-mail involved only reading the subject or the entire body of the e-mail.