Several years ago, I started thinking about how to categorize content marketing roles. With so many moving parts in effective content marketing programs, it is imperative that everyone involved knows who is responsible for each task and that all of the phone number list most essential tasks are documented in your content marketing strategy.
I originally wrote this post a few years ago to answer one of the phone number list most frequently asked questions from large corporations and large “small” businesses. While progress has been made in structuring content-focused marketing teams, too many organizations still use traditional marketing teams phone number list to tell stories to create and sustain business opportunities.
1. Responsible for content
This is your content ambassador, also known phone number list as an organization's chief storyteller. This person should be responsible for defining the phone number list overall content marketing/editorial mission statement and integrating all your content. As each silo (PR, email, social media, search, etc.) begins to create and organize content, it is the responsibility of the CCO to ensure that the phone number list stories stay consistent and make sense to the public(s).
2. Editor-in-Chief
Half storyteller and half project manager, the phone number list editor executes the content plan on behalf of the CCO. While the CCO focuses on strategy, the phone number list editor's job is all execution, working with the roles below to bring stories phone number list to life (including tone, style guides and content planning) .
3. Listener
The CLO functions as the phone number list air traffic controller for social media and your other content channels. This person should listen to groups, keep the phone number list conversation going, and direct (and/or brief) appropriate team members who can initiate appropriate conversations (customer service, sales, marketing, etc.). This feedback mechanism is essential for your content to actually make a difference to your customers. The phone number list CLO should also keep an eye on the performance of content on owned media sites (such as a blog), and pass this information on to the CCO and the editor.
4. Hearing Director
The phone number list audience director should be responsible for monitoring your audience (buyer personas), ensuring that all content creators are intimately familiar with the phone number list characteristics of audience members, their passion triggers, and the actions you take. want them to undertake. The audience director should also be responsible for creating subscription assets (direct mailing lists, email lists, social media) that can grow and be segmented phone number list as your content mission matures and expands. If it makes sense, this person can also oversee your organization's marketing automation platform.
5. HR for Marketing
As every employee and stakeholder becomes an integral part of the phone number list marketing process, there is an increasing need for marketing to work closely with human resources to ensure employees understand their role in the phone number list marketing process. marketing process and to help your organization leverage your employee audiences without creating conflict or confusion.