the retail sector to inspire you in 2022 1) All is a jewelry brand that has more than 700 stores in 54 countries. Within its digital transformation process, omnichannel management has been very important as a differentiating factor. Like other companies in its sector, Tous was seriously affected by the COVID-19 pandemic, since jewelry is not a basic necessity product. The stores were closed for a good part of the year and had to face an unprecedented economic crisis. Given this circumstance, the online service has been the only viable alternative to continue offering the products. Tous was not only up to this challenge, but also took advantage of the circumstance to innovate in its
processes and come out of the crisis even stronger. During lockdown, Tous used its closed stores as supply depots for ship-from-store online shopping, and clipping path service once restrictions eased, it strengthened its omnichannel processes such as store pickup, store reservation, and infinity aisle. Tous currently offers a full omnichannel service with same-day delivery. The results have been a complete success for the company, since it ended the year with a 72% growth in e-commerce, in addition to reinforcing the digital sales service, reducing last-mile costs and achieving a complete
vision and better coordination of all the channels. 2) Girona The city of Girona has recently launched a pilot test for smart parcels that shows us what the shipments of the future may look like. The city council installed 8 smart mailboxes in public places, where both companies and private citizens can send and receive packages at any time. The packages reach the mailboxes by means of electric vehicles , which allows the entire process to be "zero emissions". This system has made it possible to reduce pollution and the circulation of vehicles throughout the city. According to the company responsible for the operations,