They think they can write 20 short, shoddy blog posts, slap them online, and call it “ content marketing”. Sadly, this isn't a recipe for anything other than a full-fledged content disaster. For content to succeed online, you need to play the long game with your content marketing goals. Recently, it took me eight months to rank #1 on Google for a long-tail keyword with an infographic titled “What Writers Do,” bringing us lots of traffic, so I know what I'm talking about. here. Advertising Continue reading below While many people wish content strategy was a simple and short process, that simply isn't true and marketers who are prepared for this reality are better equipped to succeed in all things content. Keep reading to learn more.
Why Focusing On A Content Marathon, Not A Sprint, Is Good For Your Marketing Think for a moment about a running race: it's pretty image masking service brutal, isn't it? To win a race you don't necessarily need technique or style, you just need speed (at least until you become a professional track athlete, how much style and form are of crucial importance). For this reason, the winner of a running race is not necessarily the best runner in the group. Put that same winner in a 10k and he'd probably burn out at the start, right? I bet you see where I'm coming from. The same applies to content. While anyone can sprint in a general direction towards the finish line with crappy content and poorly thought out content strategies, not all marketers can devise an effective long-term strategy for consistent ranking with the contents.
Advertising Continue reading below This is the main reason why long-term content strategy is so much better than a short-term content strategy. In addition to being more sustainable, the long-term approach is also wiser and more considered. According to Tim Ferriss, “there will always be a need for high quality, and there will always be a need for long form.” While short-term content strategies seek to produce instant, short-lived results, long-term content strategies allow marketers to connect with their audience, be heard, deliver real value and rank authentically and sustainably. For this reason, marketers who create long-term content strategies often post more effective content, build a larger audience, and get more shares across the board. 10 reasons why a long-term content strategy is better Why a Long-Term Content Strategy Wins | Search Engine Journal.