To sail or not to sail, that is the question How visitors navigate pages (or not!) is an important part of how your story is told, so it's important to keep in mind how you want your visitors to interact with your pages. I've rarely seen a landing page work better with full navigation, but sometimes a page with limited navigation options worked better than no navigation because it allowed visitors to explore more product information before to commit to a demo. Test landing pages with no navigation versus full navigation. If full navigation works better, try testing a secondary navigation option to help them
find more information about the product or service they're interested in so they can easily find more information. Test the test winner above against a few selected navigation jewelry retouching service options. Provide content and warranties If you know me, you know I'm a big proponent of micro-conversions, in the right situation. You can provide useful content to buyers to help them continue their journey, while getting more information about them and their journey. With that will come several testing opportunities. While call, buy, or demo request might be the primary CTA,
you might want to experiment with a secondary CTA (like an email newsletter signup or white paper download). Then continue to see if adding those conversions leads to more sales in the long run. Test if gating or not gating generates more leads. For paid search, you can do this by creating audiences from content and then tracking what happens to those audiences. You can also use Google Analytics to analyze flow reports, but be aware that there are some limitations as they are session-based and not user-based. Test a different content offering to see which works best.