Therefore, email marketing should be included in your digital marketing strategy , as it is the best way to get the customer through the sales funnel, which consists of the stages: learning and discovery, consideration and decision.
It is important to remember that email marketing Clipping Path Service automation tools are essential as they allow you to visualize and monitor where the customer has been and where they have clicked when we send them an email.
From there, if your brand confirms that the potential consumer clicked on the email and read the content, it is time to send complementary materials so that they follow the flow of the funnel .
Email marketing can help you drive traffic, brand engagement, sales, retention, customer acquisition and returns, and branding. But to understand the results of your email marketing strategy, you need to measure the entire process.
For that, we gather here the main email marketing metrics that should be used to understand the value of your actions.